Ep.31 - The Building Blocks of Experience with Liz Akey

Dec 3, 2019

On this episode, Brenda is joined by Liz Akey, Executive Director & President of EMA Marketing.

Brenda and Liz have a great conversation uncovering the steps that Liz took and the experience she built to get to where she is today.

Discussed in this episode:

• The different industry verticals that Liz has worked in
• Marketing, travel and public relations
• SITE Society for Incentive Travel Excellence
• Entrepreneurship is calling! 
• Supporting boutique, independent brands and destination marketing companies.
• Educationals vs FAMs from a hotelier’s perspective
• The difference between city centre, urban and resort destinations

Key Learning: There are a number of areas and verticals one can work in. However, in this industry ROI for all stakeholders is essential.

Connect with Liz: EMA Marketing

LinkedIn: Liz Akey

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