Preview Mode Links will not work in preview mode

Meeting Architect Podcast

Apr 30, 2019

On this episode Brenda is joined by Carley Schelck - Partner & CEO of The Urban Element, a venue that elevates food literacy and de-mystifies the process of preparing food. 

Brenda and Carley discuss the importance of food & beverage when planning events. The emerging trend of Chefs who connect with their guests,...

Apr 23, 2019

On this episode Brenda is joined by Jeanna André-Murdie - The Howes Group. 

Brenda and Jeanna talk about the importance of inclusive meetings, defining "inclusive", ensuring inclusivity through your RFP and how food plays a major role. 

Key Learning: Inclusivity pre, during and post conference


➡️ The...

Apr 16, 2019

On this episode Brenda is joined by Victoria Clarke, Executive Director - Destination St John. 

Brenda and Victoria have a great conversation about:

  • The nuances of marketing for different events and organizations
  • Getting above the noise in digital marketing
  • Using best practices in technology to determine your...

Apr 9, 2019

On this episode Desmond Lomas, Global Sales Director - The Howes Group shares his Top 5 strategies for how to avoid attrition.

  • Tracking your room pick-up and pace
  • Attrition clauses in your contract
  • Mitigate attrition when the hotel can re-sell dropped rooms
  • Review your marketing
  • Communicate with the hotel 



Apr 2, 2019

On this episode Brenda is joined by Joanne Charlebois, CEO, Speech Language & Audiology Canada.

Brenda and Joanne discuss how she learned risk management, measuring the success of your conference, balancing the risk of being innovative and being responsive to what your members want.


Key Learning: The soft and hard...